Boosting Social Media Marketing with Short-Form Video Wave
Tiktok was banned in India in 2020 but it left a great impact on people because after that they used to see the short-form videos continuously. As a result many platforms came but nothing got popular like tiktok and at that time Instagram saw an opportunity and launched “Reels” and got popular in India. Now with the Rise of short-form videos, social media marketing has taken the hype to the next level. Every business and company wants to come on social media because 6.6 billion people out of the total population of 7.8 billion use smartphones and for the companies it is an open market.
What Is Short-Form Videos
If you are using Instagram or YouTube, you can see their Reels or Shorts categories which are platforms for short-form videos under those networks. However, there are additional apps dedicated solely to short-form videos, such as Moz, Josh, Zili, and many more, which are popular in India.
In short videos, you can make videos of at least 60 seconds, and you have to cover every important point within that time or opt for 90 seconds if needed. However, you need to grab the attention of viewers within the first 3 seconds; otherwise, they will swipe up your video.
This is why social media is a hard nut to crack. However, with Eleco Media’s social media marketing services, you can effectively tackle these challenges and connect with your target audience more successfully.
Boost Brands With Authentic Content And Short Videos
Nowadays, brands are becoming more popular on social media due to their authentic content and their strategic use of social media marketing. By connecting with influencers, they generate user-generated content that connects with their customers.
You can see the page of “Birds of Paradyes” on Instagram which is a semi permanent hair color brand who is making user generated content and got popularity after that and they are so real on social media also.
For brands there are many types of short video content on which you can work but you just have to be creative with your content and maintain authenticity at the time of social media marketing.
- Brands can make educational content which is a good thing in start and it will give clarity about the product and services you are providing.
- Show the face behind the video like, some people use only graphic for making videos but it is an ineffective method of making videos rather than that if you are not comfortable in showing face you can hire someone on your behalf for making videos.
- Share some user generated content which will give a boost to your videos and you can share feedback or reviews which will build trust on the brand.
- Videos of product demos and tutorials also simplify complex concepts, making them easier to understand and thereby boosting sales.
Top 7 Short Form Video Trends In 2024
As the market is evolving, it is becoming hard for brands to get popularity but if you follow trends you will definitely get a good reach. Trends does not mean trending songs only but it means you are following market trends. Here are some short video trends in social media marketing which will give you a boost on Instagram/Facebook.
Vertical Video Dominance
- The vertical video format is still the best choice, as it’s designed for mobile screens and easy to scroll through because it matches how people naturally hold their phones.
- With that, focus on written elements also that it will come in perfect alignment for both android and ios users so that you can easily attract viewers. This ensures that written content and visual elements are consistently displayed across different devices, preventing alignment issues and enhancing readability.
Interactive Features
- Short-form videos increasingly incorporate polls, quizzes, and clickable elements to boost viewer interaction and engagement. Polls allow viewers to participate by voting on various options, making the content more interactive. Quizzes add an element of fun and challenge, encouraging viewers to test their knowledge related to the video. These features not only enhance viewer engagement but also provide valuable insights for creators to understand their audience better and improve their content strategy.
AI-Generated Content
- AI tools are simplifying video creation and editing, enabling creators to produce high-quality content efficiently. These tools can automate tasks like cutting, coloring, and adding effects, which speeds up the production process and reduces the need for extensive technical skills.
- But right now AI is not a good idea for social media marketing because it is not giving videos which can connect with the audience. This personal connection helps strengthen the bond between your brand and viewers, making your content more relatable and engaging.
Personalized Recommendations
- Algorithms are getting better at recommending videos based on what you like and how you watch. They analyze your past interactions, such as videos you’ve liked, shared, or watched frequently, to suggest content that aligns with your interests.
- Try to make videos or use content like which people like to see or read for e.g. see the Instagram handle of zomato and swiggy. By analyzing successful examples, you can tailor your content strategy to better match viewer preferences and boost engagement.
User-Generated Content (UGC)
- Brands are using content created by their users in their social media marketing to build authenticity and foster community trust. This type of content often feels more trustworthy to potential customers because it comes from fellow consumers rather than the brand itself.
Collaborative Videos
- Creators are increasingly partnering for joint videos, which helps in cross-promotion and expanding their audience reach.You can collaborate with influencers which will give you good reach to you.
Educational and How-to Content
- Short-form videos focus on “tutorials and educational content” popular in social media marketing for their ability to quickly convey useful information. They offer viewers practical tips, how-to guides, and valuable insights that can be consumed in just a few seconds or minutes.
- Including feedback in videos can significantly enhance their quality by addressing viewers’ questions, concerns, or suggestions. This can make the content more relevant and responsive to the audience’s needs, leading to higher satisfaction and engagement.
The Future Of Short-Form Video
Social media is here to stay and will never disappear from the market, and the future of short-form videos in social media marketing is very exciting and full of potential. These videos are getting more popular because they’re quick to watch and easy to share with others. As technology keeps getting better, we can expect more creative tools and features that will make short videos even more fun and engaging. New platforms might pop up, and the existing ones will keep adding fresh ways for people to interact with content.
Short-form videos will continue to evolve, giving people more ways to connect, share ideas, and spread information faster than ever before. Now, Linkedin has also provided space for short-form videos. With the help of this you can easily access other brands or individuals.
Partner up with Eleco Media and tap into the magic of short-form videos to vibe with your audience on a whole new level. Let us help you slay and connect, in the future of digital content! Read about “How to stay authentic in social media marketing“.